http://www.wedgewoodpetrx.com/Wedgewood Pharmacy BlogCopyright (c) 2010 3/11/2010 9:39:10 PM3/11/2010 9:39:10 PM5
It is critical to understand what drives customer loyalty in your business. In the past we focused on “touchpoints,” which is how effective we are across interactions like customer service, our web site, or the delivery and packaging of the prescription. According to the Corporate Executive Board, the sponsors of the seminar, improving touchpoints only eliminates dis-satisfiers—it is not a driver of loyalty. More important to keeping your customers loyal are the benefits your customer perceives from doing business with you. We discovered through research that for our pharmacy, that means bringing value for the price paid for our services, helping our prescribers navigate the many alternatives, and being a company they can trust. What are the unique benefits you offer that drive loyalty for you? Finally, I left with the idea that we have to give more thought to how to create a sustainable customer experience strategy. Wedgewood Pharmacy introduced a new brand promise in 2010, “We Care the Way You Care.” Our staff put a tremendous amount of effort figuring out what that means to our customers and how to close any gaps between where we were and “caring like you care.” Our next step seems logical: put together a cross-functional team to ensure that we are delivering on that promise for you and your patients in an ongoing way.

Any business, large or very small, should consider what benefits the customer perceives by doing business with you. Only then will you be able to deliver the kind of preferred customer experience that keep customer coming back for more.

You may find information about the Corporate Executive Board at www.executiveboard.com. ]]> http://www.wedgewoodpetrx.com/blog/posts/delivering-a-preferred-customer-experience-31.html3/9/2010 3:41:00 PM
It is critical to understand what drives customer loyalty in your business. In the past we focused on “touchpoints,” which is how effective we are across interactions like customer service, our web site, or the delivery and packaging of the prescription. According to the Corporate Executive Board, the sponsors of the seminar, improving touchpoints only eliminates dis-satisfiers—it is not a driver of loyalty. More important to keeping your customers loyal are the benefits your customer perceives from doing business with you. We discovered through research that for our pharmacy, that means bringing value for the price paid for our services, helping our prescribers navigate the many alternatives, and being a company they can trust. What are the unique benefits you offer that drive loyalty for you? Finally, I left with the idea that we have to give more thought to how to create a sustainable customer experience strategy. Wedgewood Pharmacy introduced a new brand promise in 2010, “We Care the Way You Care.” Our staff put a tremendous amount of effort figuring out what that means to our customers and how to close any gaps between where we were and “caring like you care.” Our next step seems logical: put together a cross-functional team to ensure that we are delivering on that promise for you and your patients in an ongoing way.

Any business, large or very small, should consider what benefits the customer perceives by doing business with you. Only then will you be able to deliver the kind of preferred customer experience that keep customer coming back for more.

Find more ideas about how to improve customer loyalty in veterinary practices by visiting our learning center. You may find information about the Corporate Executive Board at www.executiveboard.com. ]]> http://www.wedgewoodpetrx.com/blog/posts/delivering-a-preferred-customer-experience-30.html3/9/2010 3:40:00 PM
It is critical to understand what drives customer loyalty in your business. In the past we focused on “touchpoints,” which is how effective we are across interactions like customer service, our web site, or the delivery and packaging of the prescription. According to the Corporate Executive Board, the sponsors of the seminar, improving touchpoints only eliminates dis-satisfiers—it is not a driver of loyalty. More important to keeping your customers loyal are the benefits your customer perceives from doing business with you. We discovered through research that for our pharmacy, that means bringing value for the price paid for our services, helping our prescribers navigate the many alternatives, and being a company they can trust. What are the unique benefits you offer that drive loyalty for you? Finally, I left with the idea that we have to give more thought to how to create a sustainable customer experience strategy. Wedgewood Pharmacy introduced a new brand promise in 2010, “We Care the Way You Care.” Our staff put a tremendous amount of effort figuring out what that means to our customers and how to close any gaps between where we were and “caring like you care.” Our next step seems logical: put together a cross-functional team to ensure that we are delivering on that promise for you and your patients in an ongoing way.

Any business, large or very small, should consider what benefits the customer perceives by doing business with you. Only then will you be able to deliver the kind of preferred customer experience that keep customer coming back for more.

You may find information about the Corporate Executive Board at www.executiveboard.com. ]]> http://www.wedgewoodpetrx.com/blog/posts/delivering-a-preferred-customer-experience.html3/9/2010 3:38:00 PM
According to the National Institutes of Health’s MedlinePlus Drug Information, Acyclovir is in a class of antiviral medications called synthetic nucleoside analogues. It is commonly prescribed for “sores or blisters in people who have varicella (chickenpox), herpes zoster (shingles; a rash that can occur in people who have had chickenpox in the past), and first-time or repeat outbreaks of genital herpes (a herpes virus infection that causes sores to form around the genitals and rectum from time to time).”

Beth DeSouza, Wedgewood Pharmacy’s human health category leader said, “A manufacturer backorder or commercial unavailability of a medication does not lessen a practitioner’s need for that medication as a treatment option. As a compounding pharmacy, we are able to fill a void so that the patient’s treatment regimen can continue, uninterrupted, and with a similar sized tablet.” ]]> http://www.wedgewoodpetrx.com/blog/posts/acyclovir-800mg-tablets.html3/4/2010 4:11:00 PM
 

WedgewoodPharmacy.com will serve as our corporate website.

 

WedgewoodRx.com is dedicated to serving physicians, dentists, medical practices, hospitals, patients and caregivers.

 

WedgewoodPetRx.com focuses attention on veterinary health professionals and pet owners.

 

 

  ]]> http://www.wedgewoodpetrx.com/blog/posts/new-website-addresses.html3/4/2010 1:47:00 PM
The exhibitors are included in discussions and activities, such as a trip to the Biltmore Estate and a Saturday evening dinner at the hotel. It’s a great opportunity to learn more about what Wedgewood can do for veterinary ophthalmologists in their practices, and for all of to get to know each other in a more relaxed atmosphere.

 

Snow storms along the southeast and eastern coast made for interesting travel this year, but all but two of the attendees made it to Asheville. Topics discussed included using famciclovir for herpes and the use of oral tramadol versus topical nalbuphine for controlling post-ophthalmic surgical pain. There were also great round-table discussion on topics like the impact of a down-turned economy on veterinary practices, and the use of homeopathic and other complementary therapies in ophthalmology patients.

 

Exhibitors are given the opportunity to speak directly to the group, so I took that opportunity to tell everyone about our new web and soon-to-be-launched online ordering sytem! Next year’s meeting is going to be in suburban Chicago and I look forward to seeing everyone there next year! ]]> http://www.wedgewoodpetrx.com/blog/posts/another-great-meeting-for-the-mwvos.html2/12/2010 3:18:00 PM http://www.wedgewoodpetrx.com/blog/posts/navc-2010-in-orlando-fl.html2/12/2010 11:11:00 AM
IACP is an association that represents more than 2,000 pharmacists and technicians who focus on the specialty practice of pharmacy compounding, which provides personalized medications for the millions of patients whose unique healthcare needs cannot be met by off-the-shelf prescription medications. Malmberg is a registered pharmacist in Pennsylvania and Delaware. As co-founder of Wedgewood Pharmacy, she has been instrumental in transforming the company from a strip-mall pharmacy purchased in 1981 into a specialized compounding pharmacy that is now one of the largest in the United States, serving more than 25,000 human- and animal-health prescribers and their patients nationwide.

Rod Shafer, R.Ph., CEO of IACP said, “Lucy was a leader in the industry coalition that, in 2002, argued successfully before the Supreme Court that the Food and Drug Modernization Act of 1997 (FDAMA), which prohibited pharmacists from advertising or promoting compounded drugs, was a violation of their First Amendment rights.  All of us are eager to benefit from her experience and her unique passion, as our profession continues to protect, promote and advance the art and science of pharmacy compounding."

In 2005 Malmberg also was instrumental in forming IACP’s public affairs task force, which created an advocacy program centered around Patients and Professionals for Customized Care (P2C2), a Web site that provides tools and information for advocates of compounding pharmacy to influence public policy. ]]> http://www.wedgewoodpetrx.com/blog/posts/wedgewood-executive-appointed-to-iacp-board.html1/12/2010 2:04:00 PM


In response to requests from veterinarians, Wedgewood Pharmacy is now compounding Tiny Tabs™ in Megestrol Acetate 5mg and Famciclovir 31.25mg. Megestrol Acetate is commonly prescribed by veterinarians for behavioral- and dermatological-related conditions in felines, while Famciclovir is often prescribed for Feline Herpes (FHV-1) infections. Neither Megestrol Acetate nor Famciclovir are commercially available in veterinary health, so veterinarians often cut the human-health tablets into quarters or eighths for their patients. Cutting the tablets, however, can cause variation in the dose the animal receives. Administering the medication in a Tiny Tab ensures that the animal gets the prescribed dose every time.

Tiny Tabs, available exclusively from Wedgewood Pharmacy, are a 6.25mm custom-compounded tablet dosage form for pilling finicky pets that won’t cooperate and take medication in another form. The small size of Tiny Tabs may make it easier for pet owners to pill their animals, especially with difficult-to-administer or bitter-tasting medications. Tiny Tabs are smaller than a Tic-Tac® and may cost less than other dosage forms, such as capsules.

Said Jodi Donohue, veterinary health product manager at Wedgewood Pharmacy, “When veterinarians cannot find medications in the appropriate dosage form or strength their patients need, they know they can call Wedgewood Pharmacy. We are able to custom-compound medications in the precise strength in dosage forms that may make administration easier, increasing the likelihood that patient will take the medication the veterinarian prescribed.” ]]> http://www.wedgewoodpetrx.com/blog/posts/wedgewood-pharmacy-introduces-tiny-tabs-for-megestrol-acetate-famciclovir.html1/10/2010 1:34:00 PM