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Last week I attended a great seminar entitled, “Delivering a Preferred Customer Experience.” I left with 3 key insights that I thought would be worth sharing with business and practice managers: It is critical to understand what drives customer loyalty in your business. In the past we focused on “touchpoints,” which is how effective we are across interactions like customer service, our web site, or the delivery and packaging of the prescription. According to the Corporate...

I recently returned from the Midwest Veterinary Ophthalmology Society meeting in Asheville, NC. I’ve attended this meeting as an exhibitor for about 10 years now and it is one of my favorites. It’s a small, informal meeting where veterinary ophthalmologists meet to present interesting or perplexing case studies with lively discussion following each presentation. The exhibitors are included in discussions and activities, such as a trip to the Biltmore Estate and a Saturday evening din...

Last month I went to the North American Veterinary Conference in Orlando – what a great show! It was my third time attending, and I think this year was the best so far. I rarely get a chance to talk to our customers, so I was excited to meet the veterinarians, technicians, office managers and office personnel who call Wedgewood for their compounded medications. Face-to-face conversations are the best way for me to find out what medications veterinary practices need that they can’t fi...

Lucy Malmberg, R.Ph., F.A.C.A., F.A.C.V.P., executive vice president and corporate secretary/treasurer of Wedgewood Pharmacy, has been elected to the board of directors of the International Academy of Compounding Pharmacists IACP for a three-year term that began January 1. She will represent the organization’s members in 12 states from Maine to Washington DC. IACP is an association that represents more than 2,000 pharmacists and technicians who focus on the specialty practice of pharmacy c...

In response to requests from veterinarians, Wedgewood Pharmacy is now compounding Tiny Tabs™ in Megestrol Acetate 5mg and Famciclovir 31.25mg. Megestrol Acetate is commonly prescribed by veterinarians for behavioral- and dermatological-related conditions in felines, while Famciclovir is often prescribed for Feline Herpes FHV-1 infections. Neither Megestrol Acetate nor Famciclovir are commercially available in veterinary health, so veterinarians often cut the human-health tablets into quart...